C. Launch and Execution

3.0: Conduct small-scale research, information gathering and data collection to generate knowledge to support the project

3.1: Project execution phase:

• Selecting appropriate methods of information gathering, data collection and material resourcing.

3.1.1: The 1st method for information gathering, data collection and material resourcing is PR (Primary Research) i.e. Survey Monkey. 

Example questions: (Click) hyperlinked - Gender Pay Gap Survey (2019):

• PR Q4: What is the living wage used by the Living Wage Foundation and how is it calculated? 

• PR Q9: Do employers have to publish an explanation of their gender pay gap figures? 

• PR Q10: Does an employer have to pay holiday pay to its casual workers?

Ref: Gender Pay Gap (2017) 

3.1.2: The 2nd method for information gathering, data collection and material resourcing is SR (Secondary Research) i.e. information / data to support PR questions:

Image UK Wage Rates (2019) - supporting Q4. PR

Image supporting Q9. PR

Image supporting Q10. PR

3.1.3: The 3rd method for information gathering, data collection and material resourcing is TR (Tertiary  Research) i.e. information / data to support PR & SR via case studies or interview (Videos)

• Real Cost of living in london

3.1.4: Qualitative and quantitative research methods. 

• Research Tools and Techniques        

• Qualitative data collection tools Table 9: 

3.2: Field work:

• Selecting a sample of the consumer market, businesses or individuals (those who meet certain characteristics relevant to the research theme) is used to gather data (qualitative or quantitative).

• Sampling approaches and techniques, including probability and non-probability sampling.

3.3: Ethics, reliability and validity:

• All research should be conducted ethically – how is this achieved and reported?

The general principle

In designing and conducting a study, and in putting together a research team, researchers must pay attention to, and respect, gender differences. Whether or not there is equality legislation in a country, attention must be paid to the way people are treated, the use of gendered language, issues of inclusion in research, and the different impact of various methodologies on women and men.

• Research should also be reliable (similar results achieved from a similar sample) and valid (the research should measure what it aimed to measure). Triangulation

3.4: Analysing information and data:

• Using data collection tools such as interviews and questionnaires.
• Using analytical techniques such as trend analysis, coding or typologies.